Everyone aspires to have a higher Google ranking. But in 2023, it's possibly more difficult than ever. But it doesn't imply it can't be done; now, we want to give a few straightforward SEO pointers that assisted us.
Here are the tips from Digital Piloto:
Stop focusing on things that don’t matter
A lot of SEO advice is outdated or just flat-out wrong. For example, you may have been told that certain elements on your website, like keywords, meta tags, or description tags, are incredibly important to SEO.
But the truth is, they don’t matter as much as they used to. In fact, some of them don’t matter at all. So instead of wasting your time on SEO tactics that don’t work, focus on the things that will actually improve your ranking.
Make sure your website is mobile-friendly
More people now use their phones to search the internet than any other device. So if your website isn’t mobile-friendly, you’re missing out on a lot of potential traffic.
Fortunately, making your website mobile-friendly is fairly easy. You can either use a responsive design or create a separate mobile version of your site. Whichever option you choose, make sure the user experience is just as good on mobile as it is on desktop.
Use long-tail keywords
Long-tail keywords are simply longer and more specific keywords that are less competitive and easier to rank for.
For example, instead of trying to rank for the keyword “dog food,” you could try ranking for “organic dog food for small dogs.”
Not only are long-tail keywords easier to rank for, but they’re also more likely to convert because they’re more specific.
Publish high-quality content
If you want to rank higher in Google, you need to publish high-quality content. That means writing articles that are well-researched, informative, and helpful.
Every piece of content you publish should have a purpose and provide value to the reader. If you can do that, you’ll not only improve your Google ranking but also build a loyal audience of readers.
Keep search intent top of mind, always
When you’re writing a piece of content, it’s important to keep search intent in mind. Search intent simply refers to the reason someone is searching for something.
For example, if someone searches for “How to tie a bow tie,” they probably want a step-by-step guide. But if someone searches for “best bow ties,” they probably want to see a list of the best options.
By understanding search intent, you can ensure that your content is exactly what people are looking for when they search for a certain keyword. And that’s what will help you rank higher in Google.
Refresh declining content
If you have a piece of content that’s starting to decline in ranking, don’t be afraid to refresh it.
That doesn’t mean you need to completely rewrite the article. But you can update it with new information, new examples, or even just a new headline.
A small update can sometimes be all it takes to give an article a ranking boost.
The SEO landscape is constantly evolving, so it's important to stay abreast of the latest trends. But if you focus on the SEO tactics that actually matter, you can improve your ranking and drive more organic traffic to your website.
Boost important pages with internal links
Internal linking is one of the easiest and most effective SEO tactics. And it’s also something that a lot of people neglect.
Basically, internal linking is when you link to other pages on your website from within your own content.
Not only does this help Google index your site more effectively, but it also helps boost the ranking of your most important pages.
So if you have a page that you really want to rank, make sure to link to it from other pages on your site.
Use social media to promote your content
Not only is social media an excellent way to share your content, but it will also organically help your SEO.
When you publish a new article, share it on social media and include a link back to your website. This will help you attract more visitors to your site and improve your search engine optimization (SEO).
But that’s not all; social media signals are also a ranking factor for SEO. So the more engagement your content gets on social media, the higher it will rank in Google.
Fix dead pages with backlinks
If you have a page with a lot of backlinks that are no longer active, you can redirect the page to another one on your site and thereby transfer the SEO power of the backlinks to the new page.
To do this, you just need to add a “301 redirect” from the old page to the new one.
This is a relatively simple process, but it can have a big impact on your SEO.
Run an annual content audit
If you want your SEO efforts to be effective, you need to make sure your website is up-to-date.
One way to do this is to run an annual content audit.
A content audit is a comprehensive review of all the content on your website.
This includes assessing the quality of your content, checking for outdated information, and making sure all your pages are optimized for SEO.
If you want to improve your SEO and get better results from your digital marketing efforts, a content audit is worth the effort.
Use Google Search Console
Google Search Console is a free tool that allows you to see how your website is performing in Google search results.
It also allows you to submit your website to Google, which can help with indexing.
And finally, it provides data that can help you improve your ranking.
For example, it will show you which keywords your website is ranking for and which ones it’s not.
It will also show you how many people are clicking on your website from the search results.
This data can be extremely valuable in helping you improve your SEO.
SEO is a complex and ever-changing topic. But by focusing on the SEO tactics that actually matter, you can drive more organic traffic to your website and improve your ranking in Google.
Use these tips to improve your SEO and get better results from your digital marketing efforts. If you need help, contact a reputable SEO company for assistance.
Digital Piloto is a USA-based SEO Company, which provides SEO reseller service that helps digital marketing companies grow their businesses.
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